Storage Acton Privacy Policy
This Privacy Policy explains how Storage Acton collects, uses, stores, and protects personal data about customers and prospective customers. It also explains your rights under applicable data protection laws, including the UK General Data Protection Regulation and, where relevant, the EU General Data Protection Regulation. This Privacy Policy applies to all Storage Acton customers and enquirers in our service area, whether you contact us online, by post, or in person at our premises.
Who this privacy policy applies to
This Privacy Policy applies to individuals who use or enquire about Storage Acton services, including self-storage units, related ancillary services, and any other products or services that we may offer from time to time. It covers personal data provided by customers, prospective customers, authorised representatives, and emergency or alternative contacts where they have been provided to us.
Personal data we collect
Storage Acton collects and processes different types of personal data, depending on how you interact with us. The types of data we may collect include:
Identification and contact data, such as full name, postal address, billing address, contact address, and any correspondence address you provide, as well as information such as proof of identity document references, date of birth where required for verification purposes, and language preferences.
Contact and communication data, including email addresses if you choose to provide them, and records of communications you have with us such as enquiries, complaints, and feedback that you send or give to us and notes we make of our interactions with you.
Contract and payment data, including details of the storage unit or services you have requested or obtained, contract start and end dates, payment history, bank transaction references and payment method details to the extent required to process payments through our payment providers, and any information needed for billing, tax, and accounting purposes.
Access, security, and CCTV data, including vehicle registration numbers recorded when you enter or leave our site where applicable, access control data such as fob, keypad, or code usage logs, and CCTV images captured on our premises for security and safety purposes.
Technical and usage data, such as information about your interactions with our website or online services if used, including basic log data, device and browser information, and general usage information where this is necessary to operate and improve our services.
Any other information you choose to provide to us that is relevant to your enquiry, booking, or use of our services, including information required to handle insurance claims, incidents, or disputes.
Lawful basis for processing your data
Storage Acton processes your personal data only where we have a lawful basis under data protection law. Depending on the context, we may rely on the following legal bases:
Performance of a contract, where we need to process your personal data to take steps at your request before entering into a contract, or to provide storage and related services to you, manage your account, process payments, and communicate with you about your agreement.
Compliance with legal obligations, where we must process your personal data to comply with laws and regulations, such as tax, accounting, anti fraud, crime prevention, and health and safety requirements.
Legitimate interests, where processing is necessary for our legitimate business interests, provided that your interests and fundamental rights do not override those interests. These interests may include securing and managing our storage facilities, preventing and detecting crime, improving our services, managing queries and complaints, and maintaining accurate business and administrative records.
Consent, where we rely on your consent for a specific purpose, such as sending certain types of direct marketing communications where consent is required. Where processing is based on consent, you have the right to withdraw that consent at any time.
How we use your personal data
We use the personal data we collect for the following purposes:
To manage enquiries and bookings, including responding to information requests, providing quotes, and helping you select appropriate storage services.
To set up, administer, and manage your storage contract, including verifying your identity where required, managing access to your storage unit, and contacting you regarding key information about your contract.
To process payments, handle billing, and maintain accounting and financial records in accordance with applicable laws and our contractual obligations.
To maintain security and safety at our premises through the use of access controls and CCTV, and to investigate incidents, accidents, or suspected unlawful activity.
To respond to and manage complaints, disputes, or legal claims, and to enforce our contractual rights and protect our property and legitimate interests.
To comply with legal, regulatory, and law enforcement requests where we are legally required or permitted to do so.
To improve and develop our services, monitor performance, and carry out internal reporting and management information activities, using aggregated or de identified data where possible.
Data retention
Storage Acton will keep your personal data only for as long as is reasonably necessary for the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements.
In general, we will retain customer and contract records for the duration of your contract and for a period afterwards that is necessary to comply with our legal obligations and to resolve disputes. This may include retaining some data for several years after the end of your contract where we are required to do so for tax, accounting, or regulatory reasons, or where data may be needed in connection with possible legal claims.
CCTV recordings and access logs are typically retained for a shorter period, which is determined by security and operational needs, unless a longer retention period is required in connection with an investigation, incident, or legal proceedings.
When personal data is no longer required, we will securely delete or anonymise it in accordance with our data retention policies and applicable legal requirements.
Data processors and third parties
Storage Acton may share your personal data with trusted third parties who act as data processors on our behalf. These processors are engaged to provide services such as payment processing, IT hosting and support, CCTV system maintenance, access control systems, document storage, and professional advisory services.
Processors are only permitted to process your personal data in accordance with our instructions and are required to keep your data secure and confidential. We enter into appropriate data processing agreements with such providers to ensure compliance with data protection laws.
We may also share your personal data with other third parties in limited circumstances, for example with insurers in connection with cover related to your stored goods, with law enforcement or regulatory authorities where this is required by law, or with professional advisers such as accountants or legal advisers where necessary to protect our rights or comply with our obligations.
Where we transfer personal data outside the United Kingdom or European Economic Area, we will ensure that appropriate safeguards are in place in accordance with data protection laws, such as standard contractual clauses or equivalent measures.
Your data protection rights
Under data protection law, you have a number of rights in relation to your personal data. These rights may be subject to certain conditions and legal exemptions but, in general, include the following:
The right of access, which allows you to request confirmation of whether we process your personal data and to receive a copy of that data, together with information about how it is processed.
The right to rectification, which allows you to ask us to correct inaccurate or incomplete personal data that we hold about you.
The right to erasure, sometimes called the right to be forgotten, which allows you to request the deletion of your personal data where there is no longer a valid reason for us to keep it, subject to legal and contractual obligations.
The right to restrict processing, which allows you to request that we limit the use of your personal data in certain circumstances, for example while we are investigating a concern you have raised.
The right to data portability, which allows you to request that we provide certain personal data to you or to another controller in a commonly used, machine readable format where this is technically feasible and based on consent or contract.
The right to object, which allows you to object to processing that is based on our legitimate interests, including any direct marketing activities. Where you object, we will stop processing your data for those purposes unless we can demonstrate compelling legitimate grounds that override your interests and rights.
The right to withdraw consent, where processing is based on your consent. You may withdraw consent at any time, although this will not affect the lawfulness of any processing carried out before consent was withdrawn.
Changes to this privacy policy
Storage Acton may update this Privacy Policy from time to time to reflect changes in our services, how we process personal data, or legal and regulatory developments. When we make material changes, we will take appropriate steps to inform you in a way that is consistent with the significance of the changes, for example by displaying a notice at our premises or updating information on our website where relevant.
We encourage you to review this Privacy Policy periodically so that you remain informed about how Storage Acton protects your personal data and your rights under data protection law.
